Scott Brinker’s Marketing Technology Manifesto

I’ve referred to Scott Brinker’s blog “The Chief Marketing Technologist” a couple times now. Scott has some great ideas on how marketing folks should harness technology and take command of it.

Over the weekend, he came out with a brilliant article stemming from his “Rise of the Marketing Technologist” post which I wrote about back in April. Go check it out here: The Marketing Technology Manifesto.

Tagged as: in-house, leadership, marketing, sem