Pubcon Vegas 2015 – Local Search – By Mike Stewart

There was certainly an emphasis on local SEO at Pubcon Vegas 2015. One of the presentations I sat in on was by Mike Stewart, who shared some great tips on local search optimization. Here are some of the notes I took …

There was certainly an emphasis on local SEO at Pubcon Vegas 2015. One of the presentations I sat in on was by Mike Stewart, who shared some great tips on local search optimization. Here are some of the notes I took …

  • Local search is not black magic – don’t over-think it
  • Most people just “spin the wheel” and hope something good happens [never a good idea]
  • Local search is a lead generation strategy aimed at increasing foot traffic and phone calls to a physical location
  • Local SEO is a content strategy aimed at increasing website ranking to get the leads
  • Basic Training
    • NAP (name, address and phone information)
    • Content development
    • Content ideation
    • Social media amplification
  • Local media short cuts rarely work
  • Make sure you have access to your data
  • Yext (and other data aggregators) have some good tools to help with local search data gathering – but it does have a cost
  • Watch your categories – it’s very important to match what you do with the proper category
  • For Google My Business:
    • Consolidate locations under 1 account
    • Claim unclaimed locations
    • Verify
    • Optimize
  • Yahoo local is easiest to work via Yext
  • Bing Optimization
    • Agencies need to get written verification from the owner of the business
    • Very important to target Bing maps data as well as Apple Maps
  • It’s important that a human verify listings
    • There are no shortcuts that really work
    • Avoid spammy directories
  • Paid search is important to enhance local SEO
  • Reviews are key

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