Try saying that six times fast.
Last week I took #3 son and two of his friends to Six Flags Fiesta Texas. Like the other times we’ve gone, we had a good time riding the rides and watching the shows.
Of course, being the web marketing geek I am, I did notice they are doing some interesting things in social media. It was a total social program. Here’s the rundown:
- Foursquare: Not only does Six Flags have it’s own badge on Foursquare, they have a contest going that if you unlock the Six Flags Funatic Badge by checking into any Six Flags park ten times, you’ll be entered for a drawing to win an Ultimate Exit Pass for the entire 2011 season.
- Facebook: Six Flags has another contest running on Facebook for chances to win two season passes.
- YouTube: They’re using their YouTube channel to cross promote a new social game they’re getting ready to launch on Facebook. They also have other fun videos and their commercials running there.
- Twitter: Just checking their last couple of days worth of tweets, there are only three or four tweets talking about themselves. The rest of the tweets are answering others’ tweets. I don’t think it’s a bot answering, the answers appear very genuine. They also run something like a scavenger hunt where they offer clues on Twitter and people look for something in one of Six Flags’ parks based on those clues. It’s like an interactive tweetup.
- Blog: Here, Mike Scollins, Six Flags Social Media Agent (and probably “SixFlagsMike” on Twitter) writes about contests they’re running and promotes Six Flags’ coasters in voting on Facebook.
- iPhone App: Unfortunately, I don’t have an iPhone. If I had one and went to Six Flags more often I would certainly download this app. It has a GPS piece which helps you navigate the park easier, listing of events, and even helps you keep track of the folks you’re spending the day with – or at least spending the day at the park at the same time.
All in all it looks like Six Flags is doing very well in social media engagement. They are worth taking a look at.
