I had Journey’s “Don’t Stop Believin'” (Amazon affiliate link) as my ear worm today – the title of this post is inspired by it.
This past Thursday’s PubCon keynote was a panel discussion between Topher Konan (CNN.com’s SEO Coordinator), Jeff Preston (SEO Manager for Disney) and Alex Bennert (In-House SEO for the Wall Street Journal). It was quite a lively talk about different issues facing in-house SEOs in large organizations.
One stand out comment was Jeff’s mention that everyone involved in the web efforts need to be at every meeting. His comment was very well received by the people in attendance. I was certainly glad to hear him say it, as that idea is something very important to me. It’s something which I stressed during my In-House SEO presentation on Tuesday. In the context of my talk, it was about the importance of marketers being constantly in touch with their IT counterparts.
What I said was something like …
“If you treat your IT folks as an afterthought, guess what? They’ll treat you as an afterthought.”
Constant and consistent communication is important for several reasons:
- It helps maintain lines of communication which can otherwise get lost
- It helps build those relationships needed for smooth cooperation
- Both sides of the team learn from each other
- Both sides of the team learn each other’s abilities, strengths and weaknesses
- It makes working life just that much more pleasant
Remember that web marketing success means success for the entire organization. Although you may not see the need to communicate across departments on a consistent basis, that need is there. Keep in contact, even when you don’t feel like it. Make time to talk to those who have a hand in all pieces of your web marketing strategy, no matter how small their role may be. In the long run, everyone wins when you do.
Oh, and this applies to outside contractors, too!