Ghost Writing Fun

by Elmer Boutin on June 4, 2010

I’ve been helping a colleague get a blog going which replaces a monthly print newsletter. It’s been an interesting project from which I’ve learned quite a bit.

One concern my colleague had was that some customers who subscribed to the print version of this newsletter are new to blogs and might not know that automatic updates are available and how to get them. After thinking about how to tackle this possible knowledge gap, I put together a post for her which explains basically what an RSS feed is and how to subscribe to one.

The fun of this quick project was the challenge of writing outside my default style. The blog is written in the voice of the newsletter’s mascot, an armadillo named “Templeton” who has his own, unique vernacular. It was a unique challenge to put the piece together with accurate information while still keeping with Templeton’s idiomatic ways.

In the end, my colleague and the other folks in our Marketing loved it and with a few edits turned it loose. Although it was a spur-of-the-moment project which took less than an hour, I found the experience of “ghost writing” a blog post to be rewarding and instructional.

Here’s where you can read the post, “What The Heck Is An RSS Feed?

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  • RSS Feed

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