by Elmer Boutin
Catchall
Normally, I save stories of shenanigans for my other blog, Musings of Řehoř. Writing my last article, “Greasing The Skids of Communication” however, reminded me of a funny story. I hope you’ll indulge me while I share of a bunch of 20-something people with a lot of youthful exuberance. There were sometimes disagreements between the shops at the place I wrote about in that article. They were mostly between the front shop (where I worked) and the back shop. Many times those disagreements stemmed from differing interpretations of guidance from the home office. At other times we might be in dispute over the exact wording of a Monty Python quote or rivalries between sports teams. No matter the reason, we occasionally found ourselves at odds with “those guys.”
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by Elmer Boutin
In-House
Last week I read two excellent articles on IT and Marketing working together (or not) which got me thinking quite a bit. The first was “IT + Marketing: Innovation Through Collaboration in B2B Software Companies” by Julie Hunt, the other was “I own the technology, you own the content” by Eric D. Brown. Go check them out because each writer makes some excellent points. So, how do we get going in the right direction? Is there any skipping along arm in arm down the yellow brick road? I think there can be. It’ll take some work and a whole lot of communication, but it is possible for all sides to accomplish their individual missions while still working together to bring about success for the overall organization.
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