Leadership Genius From Marty

by Elmer Boutin Leadership

I’ve heard Marty Weintraub of aimClear speak a number of times on web marketing topics. His energetic style and expertise are very enlightening, entertaining and inspiring. He’s a very smart guy and well worth paying attention to. That he was also someone to admire for his leadership philosophy went unnoticed by me until last week when he published an article on the aimClear blog entitled “Manage Like You’re Dying: A Humbled Entrepreneur’s Reflections.” Go check it out, it is well worth reading.

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Dagwood Teaches Customer Service

by Elmer Boutin General Marketing

This “Blondie” cartoon made me laugh out loud when I saw it in the paper the other day. All we need now is Joe Pesci yelling from the back seat, “Don’t go through the drive-thru! Don’t go through the drive-thru!” It would have been really funny on Talk Like A Pirate Day. There was a particular fast food place in my town which had terrible service at the drive-thru window …

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iPad Is A Great Productivity Tool

by Elmer Boutin General Tech Tips

I won an iPad earlier this year from Trackur. It was one of those gadgets I really wanted, but I couldn’t quite bring myself to part with the cash to purchase one. I’m glad I got one, though, because it is really a handy tool. Now that I’ve been using it for a few months, I can’t imagine not having one.

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Who’s Your Corporal M?

by Elmer Boutin Leadership

A few weeks ago, I wrote about my Army experience working as an admin assistant to my company commander. One of my duties in that position was to help the soldiers in my unit with their paperwork and pay problems. I don’t know what it’s like now, but even in the early 90s everything still ran on paperwork done on real, live paper; and, paperwork often got messed up.

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Book Review: Enterprise Social Technology by Scott Klososky

by Elmer Boutin Book Reviews

Recently, I was contacted by Indu, the PR Exec for Scott Klososky, asking if I’d review his latest book Enterprise Social Technology. Since I am helping some folks work on social strategy, I thought it would be a good read. And it was.

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Why Do We Do This to Ourselves?

by Elmer Boutin General Marketing

In her presentation during our In-House SEO session at PubCon South, Carolyn Shelby told a story about a content management system implementation gone bad. At one point during this project, her team was on the phone with the company who was writing the customizations required by her client. She mentioned to the coding team on the other end of the line that she wanted the title tags for the web pages to be set up a certain way. A voice on the other end of the phone replied back to her request in a very condescending way and said, “Oh, did you read something about S-E-O?” I can promise you from hearing this story first-hand, Carolyn was quite offended by this, and rightly so.

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Speed Is Of The Essence

by Elmer Boutin In-House

Back in the day, when I first started building web sites, file sizes and download times were a critical part of the process. This was in the day of dialup. For those of you who grew up in a broadband world you have no idea how unimaginably slow some sites would render. Back then, it was important that image tags acted as placeholders so the text of the page would download on the visitor’s screen in the right place and they could at least read the text while the images downloaded. And those images better be small, or else. I remember chiding many clients for trying to put 1MB PDFs or 100K images on their sites.

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Link Building In The 21st Century

by Elmer Boutin Marketing

One of the considerations search engines use to determine relevancy of a particular web site is links which lead to that web site. If you consider links as “votes” to determine which web sites are better than others for given key word phrases. It often pays for someone to work on building links to your web site from other, non-spammy, authoritative web sites

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PubCon South 2011 Day 2

by Elmer Boutin Marketing

Day 2 of PubCon South 2011 was filled with great sessions filled with excellent information. Here are the highlights of the sessions I attended …

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PubCon South 2011 Day 1

by Elmer Boutin Marketing

Another great PubCon is underway in Austin, Texas. I had the privilege of speaking during the In-House SEO session with Carolyn Shelby and Peter Leshaw. Here are summaries of the sessions I attended on Day 1: Keynote – Jeffrey Eisenberg Social Media and Conversion: The Yellow Brick Road Social media is a big deal. Over 70% check [...]

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