The Saturday Summary – New Year’s Eve Edition

by Elmer Boutin Catchall

Here are some articles I recommend from the week of December 26-31, 2011 covering such topics as SEO, social media, reputation management, QR codes, and some inspiration for the New Year …

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Book Review: Read This Before Our Next Meeting by Al Pittampalli

by Elmer Boutin Book Reviews

I hate meetings. Or, rather, I hate what meetings are. Most meetings are set up to gather facts and data in order to analyze a problem ad nauseum. The worst meetings are those which are held “just because.” When I was in the Army, we had those meetings all the time. Meetings were often used to postpone decisions, as a tool to let the boss show he or she was “boss,” or create an atmosphere which makes everyone look busy when there’s no real work going on. But it doesn’t have to be that way.

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Don’t Stop Communicating – The Other Side of the Coin

by Elmer Boutin In-House

I recently wrote a piece directed at marketers reminding them that it is important to keep their IT folks in the loop all the time. This is important so they can get the best advice, counsel and work the IT folks can offer. There is another side to the coin, as there usually is. The IT folks have to be willing to communicate as well.

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The Saturday Summary – Christmas Eve Edition

by Elmer Boutin Catchall

It’s Christmas Eve and I want to wish everyone a fantastic Holiday Season and much success and joy in the New Year. Just in case you have some time to catch up on things today (or tomorrow, or Monday) here are some articles which caught my attention during the week of December 19.23, 2011 covering topics such as SEO, social media, reputation management, web analytics and more ,,,

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Taking It To The Streets

by Elmer Boutin Marketing

You’ve made or about to make the call to take your web site outside after hosting it yourself. Here are some things to keep in mind as you go through the process.

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The Saturday Summary – 12/17/2011

by Elmer Boutin Catchall

Here are some articles which caught my attention during the week of December 12-16, 2011 covering topics such as SEO, analytics, location-based services, IT leadership, social media, Google+, and much more …

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Customer Service – From The Other Side – Again

by Elmer Boutin General Marketing

My wife cried herself to sleep last night. As she was going about her duties she ended up on the cash register and had to deal with someone who lambasted her for having to wait too long in line. With little regard to her feelings or the fact that she had no control over people calling in sick, he insulted her and blamed her for all the problems with this particular retail outlet. She was so upset when she came home, she couldn’t even tell me what the man said, other than he cussed her out and called her terrible names.

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Mixed Messages in Radio Spots

by Elmer Boutin General Marketing

At this point, I started laughing so hard I almost had to pull over to avoid running off the road. The instant implication to me was that if you’re tired of holiday shopping, you should stop by one of their three convenient locations and buy some booze and tie one on to forget the whole mess.

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The Saturday Summary 12-10-2011

by Elmer Boutin Catchall

A list of articles from the week of December 5-10, 2011 covering such topics as analytics, SEO, location-based services, reputation management and explaining to people exactly what you do on the internet all day …

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Book Review: “We Are All Weird” by Seth Godin

by Elmer Boutin Book Reviews

In We Are All Weird, Godin lays out the case that in our current society, we can and should celebrate our differences. He contends that for everyone to be “normal” we all need to bend to some form of structural “middle.” While this is certainly advantageous to mass marketers and those who like things to scale into large numbers, it really doesn’t fit with who and what most of us are.

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