Book Review: “We Are All Weird” by Seth Godin

by Elmer Boutin Book Reviews

In We Are All Weird, Godin lays out the case that in our current society, we can and should celebrate our differences. He contends that for everyone to be “normal” we all need to bend to some form of structural “middle.” While this is certainly advantageous to mass marketers and those who like things to scale into large numbers, it really doesn’t fit with who and what most of us are.

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The Saturday Summary – 12/3/2011

by Elmer Boutin Catchall

Here are the stories which got my attention during the week of November 28 through November 3, 2011 cover such topics as web marketing, SEO, leadership, sales, email marketing and more …

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Book Review: “Zarrella’s Hierarchy of Contagiousness” by Dan Zarrella

by Elmer Boutin Book Reviews

Zarrella’s Hierarchy of Contagiousness is a compilation of many things Dan has already shared in various media, put together in a nice, easy-to-read format which can help anyone involved with web marketing get a great head start on working their own strategies.

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A Tale of Two Contests

by Elmer Boutin Marketing

Over the long weekend I entered two contests. Each was for a brand I like very much which offered prizes I would enjoy having. One was for Cracker Barrel, which I learned about from scanning a QR Code on a tabletop placard. The other was for the Zagg “iPad An Hour” Black Friday event, which I learned about when they sent me an email. Here are some observations I made of each …

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The Saturday Summary – Thanksgiving 2011 Edition

by Elmer Boutin Catchall

While you’re possibly recovering from your Thanksgiving feasts, football overload and fun with friends and family, here are some articles which caught my eye this week covering such topics as SEO, social media, IT and analytics:

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Paying It Forward, Paying It Back

by Elmer Boutin Leadership

I had a great chat with a person younger than myself who was looking to bounce some ideas about opportunities which had presented themselves. It was great to talk to someone with great passion about what they do. I was also quite flattered I was asked for wise counsel. It also reminded me of the importance of the Mentor/Peer/Mentor relationship and how that can fit into our professional (and personal) life.

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The Saturday Summary – 11/19/2011

by Elmer Boutin Catchall

Here are some articles which caught my attention during this week of November 14-18, 2011 covering topics such as SEO, social media, leadership, and security

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Don’t Stop Communicating

by Elmer Boutin Marketing

This past Thursday’s PubCon keynote was a panel discussion between Topher Konan (CNN.com’s SEO Coordinator), Jeff Preson (SEO Manager for Disney) and Alex Bennert (In-House SEO for the Wall Street Journal). It was quite a lively discussion about different issues facing in-house SEOs in large organizations.

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Wild About Hurry

by Elmer Boutin Marketing

On the first day of last week’s PubCon, Leo Laporte delivered the kickoff keynote address. Leo is best known for his work on “The Screen Savers” on TechTV, hosting of “The Tech Guy” radio show, and the founder of TWiT.tv (“This Week in Tech”). This is someone who knows about building an audience. He made an interesting point during his talk. He said that we (as marketers) shouldn’t be in a hurry to build an audience. He recommended starting out slowly and building over time. This confirmed something I have been thinking about for quite a while regarding building a following on social sites such as Twitter and Facebook.

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The Saturday Summary – Special PubCon Vegas 2011 Edition

by Elmer Boutin Marketing

What a great week this was. Not only did I have an opportunity to attend PubCon Vegas, I once again had the privilege to do a presentation with and to a great group of people. It was an excellent week of learning and meeting some very smart, very talented web marketing people. PubCon is a great time, and I highly recommend anyone working in online marketing check it out. You’ll learn more than your head can hold.

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