PubCon Vegas 2011 Day 3 – Engaging Your Community and Audience Through Contests

by Elmer Boutin Marketing

This session was hosted by … me. Lisa Buyer, President & CEO of The Buyer Group @LisaBuyer Doing Sweepstakes with Wildfire There are a few reasons to use social to build exposure: Grow your fan base, generate leads, engage fans, and monetize. You need to be certified and have to so a minimum amount of [...]

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PubCon Vegas 2011 Day 3 – Convergence of Online Marketing and Analytics

by Elmer Boutin Marketing

This session was moderated by Mark Knowles Tom Critchlow, Head of Search, Distilled @tomcritchlow Data is a marketing asset. Not many companies are using data to their advantage. It’s more than just a research tool. Infographics can be useful for showing data in a meaningful way. It’s easy to get attracted to a bunch of cool [...]

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PubCon Vegas 2011 Day 2 – Algorithm Proofing

by Elmer Boutin Marketing

This session was moderated by Rob Garner Glenn Cooke Chase Google’s goals, not the algo. Google wants to serve relevant, authoritative content, so have that on your site. Have an Adwords campaign ready just in case. Look for ads on other venues. Make sure to check for relevancy and where your potential customers are ready [...]

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PubCon Vegas Day 2 – Hosting Issues and SEO/SEM

by Elmer Boutin Marketing

The session was moderated by Stephan Spencer Scott Hendison, CEO and President, Search Commander @shendison IPV6 is still not being implemented fast enough. IPV6 and IPV4 don’t talk to each other natively, so conversion needs to happen soon. To comply with the standard, you can use translators or do dual stacking. Dual stacking is the [...]

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PubCon Vegas Day 2 – Global Search Strategy

by Elmer Boutin Marketing

This session was moderated by Dixon Jones. Prashant Puri, Co-Founder, AdLift @puriprashant Revenue is the one thing which translates across all languages. Don’t forget to include Brand in your keyword research. Keep an eye on what your competitors are doing. Andy Atkins-Kruger, CEO, WebCertain Group @webcertain The US is no longer “Global.” Paid search outside [...]

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PubCon Day Vegas Day 2 – The Convergence of Search and Social Media

by Elmer Boutin Marketing

This session was moderated by Lisa Buyer (@lisabuyer) Jay Berkowitz, CEO, Ten Golden Rules SEMPO survey shows organic SEO is going down as an activity, while social efforts are going up. Facebook advertising is getting more targeted. They are getting very accurate as far as targeting goes. If you advertise on Facebook, pay attention to [...]

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PubCon Vegas Day 2 – Keynote with Matt Cutts and Amit Singhal

by Elmer Boutin Marketing

Matt Cutts started off with a short presentation. Responding to Leo Laporte’s comment that search engines will be irrelevant in a short time: SEO is a type of marketing. It’s also a form of online coaching. It’s all about presenting your best face to potential customers. There will always be a role for SEO. Excellent [...]

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PubCon Vegas 2011 Day 1 – In-House Team Building and Training

by Elmer Boutin Marketing

The third session I sat in on was the one in which I presented, In-House Team Building and Training moderated by Dave Roth. InHouse SEO Teams – Tony Adam, Co-Founder, CEO, Eventa @tonyadam Recruiting=Biz Dev, get out there and look for people. Don’t mess up. You need to sell people as to why the position [...]

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PubCon Vegas 2011 Day 1 – SEO: Hot Topics and Trends

by Elmer Boutin Marketing

The second session of day was SEO: Hot Topics and Trends led by Andy Beal (@andybeal). Here are some nuggets I gleaned from the presentations: 5 Things That Piss Me Off – Jill Sampey, Director of Search, Blast Radius These are some things which may have worked at one time, but don’t any more. My [...]

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PubCon Vegas 2011 Day 1 – Bing/Yahoo! Partnership

by Elmer Boutin Marketing

The first session of Day One at PubCon featured a talk about Bing and Yahoo! integration with focus on Bing Webmaster Tools and Microsoft adCenter. Here are some highlights I got from the presentations: Duane Forrester – Senior Program Manager, SEO, Microsoft/MSN A lot of Bing webmaster tools have been released. If you go to [...]

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