The Saturday Summary – 11/5/2011

by Elmer Boutin Catchall

Here are some articles which caught my eye this week covering topics such as SEO, web marketing, marketing technology and leadership as well as some personal thoughts for the week of October 31 through November 4, 2011 …

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A Stark Reminder

by Elmer Boutin Catchall

Today I had the privilege of standing with current and former members of the 3rd Cavalry Regiment as they rededicated the memorial to fallen Troopers who gave their lives during the Regiment’s four deployments to Iraq during the past several years. As a former member of this storied unit, I was honored to stand among them and pay my respects.

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One Week Until PubCon

by Elmer Boutin Marketing

Once again, PubCon is upon us. This time next week I and two of my colleague will be winging our way to Las Vegas for this excellent web marketing event. It’s going to be a busy time of learning and exchanging ideas. If you’re a Crossing reader and will be at PubCon, I would love to meet you. If you see me wandering the hallways or in a session, please stop and introduce yourself. Here’s my partial tentative agenda …

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The Saturday Summary – 10/29/2011

by Elmer Boutin Catchall

Here are some articles of interest I found during the week of October 24-28, 2011 covering topics such as SEO, Social Media, Twitter, Advertising and more …

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Customer Service at My First Job

by Elmer Boutin General Marketing

Back when I was a mere lad of 16, the first job I got was as a Stockboy at a local Kresge store. Kresge was the “dime store” predecessor of Kmart, founded by S.S. Kresge in Detroit. I came in on evenings after school and on alternating weekends to clean up the store. It was a great learning experience.

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The Saturday Summary – 10/22/2011

by Elmer Boutin Catchall

Here are some articles which caught my eye during the week of October 17-21, 2011 covering topics such as SEO, paid search, web marketing, and Google’s decision to encrypt searches …

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Book Review: “Winning The Zero Moment of Truth” by Jim Lecinski

by Elmer Boutin Book Reviews

This is where the idea of the “Zero Moment of Truth” (ZMOT) comes in. It’s no longer easy to predict where a customer will make her purchase decision. It could be any where at any time. The information which goes into her decision process can come from anywhere from traditional advertisements to banner ads, to reviews to videos from others customers on YouTube. Many times another customers “Second Moment of Truth” (experience with a product or service) can very well become another person’s ZMOT. If you can find a way to get the right information to a person at the critical time, you can win at ZMOT.

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The Saturday Summary – 10/15/2011

by Elmer Boutin Catchall

Here are some informative and interesting articles which caught my eye this past week covering topics such as SEO, reputation management and social media marketing …

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Marketers Learning Tech – Thesis Customization

by Elmer Boutin Marketers Learning Tech

The main reason I wanted you to get the Thesis theme was because it would allow you to have a platform to learn some PHP and CSS as you went along. I could write tons of articles about those two things, but why totally reinvent the wheel when there are so many great tutorials and books available on those subjects? It’s time for you to spread your wings and fly, and you can’t do that if I’m hanging on to your wings.

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The Saturday Summary – 10/8/2011

by Elmer Boutin Catchall

The passing of Steve Jobs certainly headlined the news this week. He’s been compared to Henry Ford and A. G. Bell. Certainly the impact of his vision will be with all of us for some time. The other big news this week was the potentially disappointing (depending on your perspective) news from the Apple iPhone announcement on Tuesday. Here are some of the articles which caught my eye during the week of October 3 – 8, 2011 covering topics such as leadership, marketing, SEO and more.

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