The Saturday Summary – 7/23/2011

by Elmer Boutin Catchall

There was still a lot of Google+ buzz going on this week, mostly centered around how it might be useful for businesses once it is opened up to them. I’m still hanging onto the “wait and see” for the time being. I do enjoy the functionality, but I don’t yet see it being the Facebook-killer [...]

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Marketers Learning Tech – Settings In WordPress

by Elmer Boutin Marketers Learning Tech

In last last installment of this series, I recommended you start a web site in order to learn more about tech. If you haven’t done that yet, please review that article and do the homework listed at the end. Today we’re going to go over some of the settings in WordPress you’ll need to be familiar with before you start adding content. First off, the menu on left side. Today we want to make sure the “Settings” section is set up for best results.

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The Saturday Summary – 7/16/2011

by Elmer Boutin Catchall

There was a lot of buzz about Google+ again this week … and the debut of Spotify in the U.S. Here are some articles which caught my eye this past week:

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Interview with Kate Storey, Social Media Manager for The Henry Ford – Part 2

by Elmer Boutin Marketing

In the first installment of this interview, the Social Media Manager for The Henry Ford, Kate Storey, described some of the strategy behind the organization’s social media efforts. In this installment, we touch upon how it all got started and Kate gives us some highlights of upcoming things to look for at the Dearborn, Michigan museum.

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Interview with Kate Storey, Social Media Manager for The Henry Ford – Part 1

by Elmer Boutin Marketing

I wrote about how The Henry Ford in Dearborn, Michigan “gets” social media back in 2009. I’ve had the opportunity to visit again a couple of times since then; most recently a couple weeks ago. This time, I had the foresight to contact Kate Storey, Social Media Manager for The Henry Ford ahead of time and arranged to sit down and talk to her about how they use social media to help tell the story about this unique historical indoor and outdoor museum. In this installment of the interview, Kate describes the basic strategy she and her coworkers employ to engage people about The Henry Ford and Greenfield Village

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The Saturday Summary – 7/9/2011

by Elmer Boutin Catchall

Sorry I missed last week. I was otherwise occupied driving back from my vacation to Michigan. Later this morning, I will drive 4 hours to pick up my car, in which the transmission blew between Texarcana and Dallas. There goes my savings account! No worries, though. Here are some articles from this week which caught my attention:

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Book Review: MacArthur by Mitchell Yockelson

by Elmer Boutin Book Reviews

There are few military leaders which have attracted the attention and admiration of the American people more than Douglas MacArthur. During a military career which spanned over five decades and three major wars, MacArthur proved himself to be a great leader on and off the battlefield. To be sure, like any man he made mistakes. Those mistakes lead to lessons which made him a better leader and a better person.

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Trentwood Farm Market

by Elmer Boutin General Marketing

I’m in the Detroit area visiting family this week. On Monday, my mom wanted to pick up some lunch meat and some fresh corn. We went to Trentwood Farm Market (3 locations in the Downriver area).

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Customer Service Surprise

by Elmer Boutin General Marketing

I’m on a road trip this week, driving from Texas to Michigan. All was going smoothly until we got to Sidney, OH. That was where we got a flat. Talk about an inconvenience.

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The Saturday Summary – 6/25/2011

by Elmer Boutin Catchall

I read a lot of articles on the web. It occurred to me last week that I should share some of those which I find interesting. So, here is the first Saturday Summary: Monday I love Trackur for social media monitoring. They have a great free plan which allows you to keep track of your [...]

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