Marketing Technology Resources
In response to the number of requests I receive asking for resources to help marketers with their technology and team building, I present this list of resources to help you get more knowledge and improve your skills.
Before you do anything – check out this 1-hour presentation by Scott Brinker. It summarizes very nicely the idea of the Marketing Technologist and the role the person should play in an organization. Note: you may need to refresh the page to get the video working right.
Blogs:
- Scott Brinker’s Chief Marketing Technologist Blog
- Eric D. Brown’s Blog – lot’s of IT & Marketing collaboration thoughts
- Conversation Marketing – Ian Lurie Shares a lot of good IT & Marketing information
- Occam’s Razor – Avinash Kaushik offers some great data analysis ideas
- The Crossing of Marketing and IT- of course, I have to plug my blog
Specific Blog Posts (other blogs):
- “The Marketing Technology Manifesto” by Scott Brinker
- “Why All SEOs Should Learn How To Program” by Ian Lurie
- “20 things that drive web developers crazy” by Rafael Mumme on .NET Magazine
- “30 Helpful CSS Cheat Sheets” on the SloDive blog
- “Is IT in Your In-House SEO Circle?” by Bob Tripathi on Search Engine Watch
- “The IT Department Isn’t Killing You – You Are” by Ian Lurie
- “11 Internet Marketing Skills That Must Be Second Nature” by Ian Lurie
- “A marketer’s guide to geek speak” by Rebecca Lieb
- “Why marketers should learn how to program” by Scott Brinker
- “10 SEO Leadership Qualities” by Bob Tripathni
- “Lead from Within: 10 Strategies to Become a Successful In-House SEO” by Jonathan Coleman
- “Selling SEO to the C-Suite” by Rebecca Murtaugh
Books*:
- Web Technology- to help you understand the programming side of things
- CSS The Missing Manual by David Sawyer McFarland
- Sams Teach Yourself Web Publishing with HTML and CSS in One Hour a Day by Laura LeMay & Rafe Colburn
- Information Architecture for the World Wide Web by Peter Morville and Louis Rosenthal
- Social Marketing- for case studies and best practices. While you may have already read them, you should consider sharing them with others
- The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searles, and David Weinberger
- Groundswell: Winning In A World Transformed by Social Technologies by Charlene Li and Josh Bernoff
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted Schadler
- Linchpin: Are You Indispensable? by Seth Godin
- Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal and Liz Strauss
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
- UnMarketing: Stop Marketing. Start Engaging and The Book of Business Awesome / The Book of Business UnAwesome by Scott Stratten
- Analysis, Analytics & Conversion Optimization
- Leadership
- EntreLeadership by Dave Ramsey
Other Web Sites:
- Codeacademy – Learn JavaScript with their online tutorials
- w3Schools – Learn just about anything to help you code web pages
- Microsoft Excel for SEOs – A great guide by the folks at distilled
- Learn Google Analytics – Read and watch the videos for great analytics information
*all links in the books section are Amazon Affiliate links
