I'm a veteran and I spent half my adult life in the military working in the intelligence field. Because of that, I know the skills needed to excel in that field. I also know those skills can be easily transferred to work in web marketing with just a little training and "unlearning" of some...
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Intelligence Veterans Make Good Web Marketers
Advanced Web Analytics – Google Analytics IQ Lessons
Now that we’ve gone through our Web Analytic Primer (Part 1, Part 2, Part 3) you might be interested in getting into more advanced analytics work. If you’re using Google Analytics, they have a deal for you.
Google Conversion University’s Google Analytics IQ Lessons were set up to take you from beginner to expert in...
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A Web Analytics Primer – Content
The last topic we're going to cover in our Web Analytics Primer is the Content section in Google Analytics. This is the section which will show you which parts of your web site are more popular.
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A Web Analytics Primer – Traffic Sources
In any business, understanding how your customers find you is very important. It's no less important in the on-line world. Though your visitors may "find" you in different ways, learning how they do will help you drive traffic to your site later on. The Traffic Sources section of Google Analytic's reports will help you...
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A Web Analytics Primer – Visitors
Web sites are about communication. Communication is about people. So, it’s most appropriate we start our analytics primer looking at statistics about the people who visit your web site.
Although the data you see in your web analytics is analyzed to a certain degree, it’s important to remember that the data must be kept in...
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A Web Analytics Primer – Intro Part 2
In A Web Analytics Primer - Introduction I introduced the topic and invited questions. Guenevere posed three questions, which I think could be summed up to "Why is this important?" A very good question.
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A Web Analytics Primer – Introduction
When the subject of web analytics comes up, some people run for the hills. I completely understand why. There is a whole lot of number crunching and “figgering” going on that many people want to get away from it as quickly as possible. What if I told you it doesn’t have to be complicated...
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