Sometimes we techie types take for granted that certain things need to be done as a part of our web marketing efforts. Because of that, we sometimes neglect to tell others why we do what we do. Once we convince someone they absolutely need a web site, even if their business is small-ish, they...
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TweetThe PubCon folks offered up some great training in Austin, Texas on July 21st. Some excellent speakers were lined up who presented some excellent search marketing information. There were two tracks offered: “SEO: Organic Search Optimization” and “Social Media Marketing.” Jen and I hung out in the Social Media track and weren’t disappointed. I...
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Andy Beal is an expert in reputation management on the web. His knowledge on the subject is vast, thoughtful and expert. For that reason it is quite appropriate he should co-author a book (as the subtitle reads) "Monitoring and Managing Reputations Online." He and Dr. Judy Strauss succeeded quite well with their book, Radically...
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There has been a lot of talk over the past week or so about privacy issues with Facebook. To be sure, Facebook does have a number of privacy issues going on right now, some of which need to be addressed sooner rather than later. There has also been a lot of speculation about...
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The final day of PubCon South 2010 went very well. All the sessions I attended were very good, and I learned a lot from them - unless I'd already figured something out on my own and then what I figured out was confirmed. The lunch was very good today. Also, during both session days,...
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PubCon South 2010's sessions kicked off today with a keynote address by Scott Stratten, president of Un-Marketing.com. Scott gave an excellent talked entitled "Social Media: We Have to Talk." It was an excellent presentation giving Scott's ideas of what Social Marketing (but, please don't call it that) is - or rather - should ...
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I'm a veteran and I spent half my adult life in the military working in the intelligence field. Because of that, I know the skills needed to excel in that field. I also know those skills can be easily transferred to work in web marketing with just a little training and "unlearning" of some...
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TweetNow that we’ve gone through our Web Analytic Primer (Part 1, Part 2, Part 3) you might be interested in getting into more advanced analytics work. If you’re using Google Analytics, they have a deal for you. Google Conversion University’s Google Analytics IQ Lessons were set up to take you from beginner to expert...
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The last topic we're going to cover in our Web Analytics Primer is the Content section in Google Analytics. This is the section which will show you which parts of your web site are more popular.
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In any business, understanding how your customers find you is very important. It's no less important in the on-line world. Though your visitors may "find" you in different ways, learning how they do will help you drive traffic to your site later on. The Traffic Sources section of Google Analytic's reports will help you...
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