Apple's recent problems with the antennas on the iPhone 4 are very well known. Steve Jobs' talk on the subject and his demonstration of other phone manufacturers' antenna foibles gave me cause to ponder on the subject a little deeper. Hey, everyone else is taking a shot at Apple about this, why shouldn't I...
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TweetThe PubCon folks offered up some great training in Austin, Texas on July 21st. Some excellent speakers were lined up who presented some excellent search marketing information. There were two tracks offered: “SEO: Organic Search Optimization” and “Social Media Marketing.” Jen and I hung out in the Social Media track and weren’t disappointed. I...
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This past weekend during our church 4th of July picnic, I had an opportunity to talk social media marketing with someone who has a different objective than most of us. Rich is not a business person, though he does work in business. Right now he's just "passing through" while he and his wife work...
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Here are a couple more examples from my Bad Customer Service files. Please read and learn from the mistakes in my stories "Customer Service Disconnect" and "The Mismanaged Web Form."
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My wife and I own a motorcycle. During fair weather season (which is quite long in Texas) I tend to ride to work 3-4 days a week. At between 35-40 miles per gallon, it saves me a fair amount of money - and it's a lot of fun to ride. Motorcycles do require...
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Potential customers look for signs of your competence and importance to distinguish you from your competitors. The key is to find out what they look for in order to best communicate this to them - and it might not be what you think it is.
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Andy Beal is an expert in reputation management on the web. His knowledge on the subject is vast, thoughtful and expert. For that reason it is quite appropriate he should co-author a book (as the subtitle reads) "Monitoring and Managing Reputations Online." He and Dr. Judy Strauss succeeded quite well with their book, Radically...
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I've had some experiences of late with sales people I really feel the need to address. At the risk of going on a rant, I want to talk about the difference between trying to shout above the noise and trying to really help your customers or potential customers.
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For the past week or so I've been playing around with a new social review web site currently in beta called SocialSmack, which is put together by Austin, Texas folks Matt Curtain, Chris Carter and Kate Buck.
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A recent article on CNNMoney.com indicates one in eight cable and satellite subscribers will reduce or completely eliminate their service this year. As someone who recently did just this, I thought it very interesting to read many others are thinking the same way
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