The other day I had a short, but very interesting conversation on Twitter with Tim Walker and Julie Hunt, two Austin-area web marketing pros. It all started with this tweet from Tim ...
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Last week Google announced it was pulling the plug on Google Wave. When introduced, it was touted by some to be a revolutionary new way to communicate online. Some opined it would replace email, instant messaging and a host of other communication methods. I didn't think it was "all that and a bag of...
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Last week I took #3 son and two of his friends to Six Flags Fiesta Texas. Like the other times we've gone, we had a good time riding the rides and watching the shows. Of course, being the web marketing geek I did notice they are doing some interesting things in social media. It...
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Facebook, despite its privacy shortcomings, is a tool many of us use to keep in touch with friends and family. I find it extremely useful to maintain relationships with many I know who live, literally, around the world. For the vast majority of people, using Facebook will not cause any real issues; but, there...
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Potential customers look for signs of your competence and importance to distinguish you from your competitors. The key is to find out what they look for in order to best communicate this to them - and it might not be what you think it is.
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Those who have served in any of the armed forces know teamwork. Some may not do it well, but they know about it because it's stressed from day one. Let me share a great lesson I learned while attending a leadership school during my time in the U.S. Army.
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I've been helping a colleague set up a blog which replaces a monthly print newsletter. One of the concerns my colleague had was that some customers who subscribed to the print version of this newsletter are new to blogs and might not know how to get automatic updates. After thinking about how to tackle...
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I've had some experiences of late with sales people I really feel the need to address. At the risk of going on a rant, I want to talk about the difference between trying to shout above the noise and trying to really help your customers or potential customers.
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Most Marketing folks understand how they should operate in social media spaces. What if those in Marketing were to approach their relationship with their corporate IT counterparts with the same ideas in mind? Perhaps this would be a great way to foster better collaboration with them. Let's delve in a little on how that...
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I recently read an article by Scott Brinker on his Chief Marketing Technologist blog entitled "Rise of the Marketing Technologist" which really caught my attention. In this article, he advocates Marketing Departments having someone on staff which Scott calls the "Chief Marketing Technologist" (CMT). Rather an adding another layer of management, this person would...
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