I recently had the opportunity to be interviewed for a local television station’s news about the recent spate of worms going around on Twitter and Facebook. You can view the piece on KWTX's web site. I wish there had been more time to cover the subject in more detail, but when there are only...
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I noted an interesting parallel in the reasons given by some who feel participating in social media is not worth the effort because it's a fad which will fade away. The reasons they give are the same given by those whom I courted in the late 1990s as customers of my web design...
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Dave Ramsey's organization is very social media savvy. Whether he personally directs this or not, I do not know. What I do know is that he has surrounded himself with some very talented and knowledgeable people who have taken social media marketing and set a high standard for those who wish to follow.
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A couple weeks ago I was discussing web marketing initiatives with a colleague. We came to the startling conclusion that good web marketing, especially in the social media space, is really just good customer service. Well, it was startling to me because I never thought about it quite in those terms. But, it is...
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There's an old phrase I remember as a kid: "Truth In Advertising." It's a concept which tells those of us who do advertising (or marketing or customer service) that we need to be truthful in what we tell people. Exaggerations, blame shifting, cover ups and outright lies are not acceptable to the public.
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Google Wave is a communication tool which is in an invitation-only beta test mode. It is an interesting application which seems to take the best of email, chat rooms, instant messaging and blogs and combines them into a communicaitons mashup.
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As the events unfolded on November 5, 2009 on Fort Hood, Texas I was very impressed by how news outlets and "regular" people used social media channels to spread information, good wishes and offer assistance.
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Have you ever been involved in a project where things are running smoothly right up until the end? As the close of the project looms, everyone scrambles to get their piece completed and off to whomever is putting together the final project. Messages are exchanged fast and furiously and communication devolves into a cacophony...
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When you're working on a web project in a corporate setting, you will usually work with people from at least one other department. While these opportunities afford an excellent opportunity to learn and grow, sometimes they end up being more tedious than beneficial.
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