I needed to pick up something on the way home, so I stopped in one of the local mass merchandisers. I quickly found the item I needed and headed to the checkout. No line, wonderful! "Seek and destroy shopping at its best," I thought to myself, "in and out in less than five minutes."...
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I noted an interesting parallel in the reasons given by some who feel participating in social media is not worth the effort because it's a fad which will fade away. The reasons they give are the same given by those whom I courted in the late 1990s as customers of my web design...
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A few months ago I expressed the opinion that small, local businesses do need a web site. I lamented the fact that I could not find my local mechanic's phone number on line because they don't have a web site. I did end up getting my car fixed there, but it still bugged me...
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I've written a few times about how companies can and should do customer service better. Now I think it's time to look at it from the other perspective: How the customer is many times at least partly responsible for how they are treated. How might your attitude as a customer towards those who are...
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A couple weeks ago I was discussing web marketing initiatives with a colleague. We came to the startling conclusion that good web marketing, especially in the social media space, is really just good customer service. Well, it was startling to me because I never thought about it quite in those terms. But, it is...
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There's an old phrase I remember as a kid: "Truth In Advertising." It's a concept which tells those of us who do advertising (or marketing or customer service) that we need to be truthful in what we tell people. Exaggerations, blame shifting, cover ups and outright lies are not acceptable to the public.
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