Last week I took #3 son and two of his friends to Six Flags Fiesta Texas. Like the other times we've gone, we had a good time riding the rides and watching the shows. Of course, being the web marketing geek I did notice they are doing some interesting things in social media. It...
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Godin starts out Linchpin: Are You Indispensible? (Amazon Affiliate link) insisting everyone is a genius, though, perhaps, not in the “genius” way we think of Einstein, Hawking or other Nobel Prize winners. He stresses, though, that everyone is a genius in their own way. Each of us has something in us which makes us...
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Here are a couple more examples from my Bad Customer Service files. Please read and learn from the mistakes in my stories "Customer Service Disconnect" and "The Mismanaged Web Form."
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My wife and I own a motorcycle. During fair weather season (which is quite long in Texas) I tend to ride to work 3-4 days a week. At between 35-40 miles per gallon, it saves me a fair amount of money - and it's a lot of fun to ride. Motorcycles do require...
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I've been helping a colleague set up a blog which replaces a monthly print newsletter. One of the concerns my colleague had was that some customers who subscribed to the print version of this newsletter are new to blogs and might not know how to get automatic updates. After thinking about how to tackle...
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I've had some experiences of late with sales people I really feel the need to address. At the risk of going on a rant, I want to talk about the difference between trying to shout above the noise and trying to really help your customers or potential customers.
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The other day I wanted to contact a company with a question I had about their web site. I clicked over to their contact form, filled it out, and submitted it. When I happened to check my email a little while later I found a response to my email. It wasn't answer to my...
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One of the highlights of a great PubCon South conference was the keynote address on Thursday by Rob Snell, co-owner of Gun Dog Supply. Rob and his brother Steve had done an excellent job of promoting and growing their business using social media. I was quite impressed by their results doing things, which I...
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PubCon South 2010's sessions kicked off today with a keynote address by Scott Stratten, president of Un-Marketing.com. Scott gave an excellent talked entitled "Social Media: We Have to Talk." It was an excellent presentation giving Scott's ideas of what Social Marketing (but, please don't call it that) is - or rather - should ...
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I missed a chance to attend a seminar hosted by Southwest Media Group in Dallas last month because of some business obligations. Thankfully, they were nice enough to send me a bag of SWAG, in which was included a copy of "The Chaos Scenario" by Bob Garfield
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