Last week my colleague deployed an update to one of our many web sites. This particular site was originally coded in Microsoft's .NET Framework 2.0 using Visual Studio 2005. She updated it in Visual Studio 2008, successfully using the automatic update tool VS offers to run when you open up a project created in...
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I'm the guest speaker for the August meeting of the Social Media Breakfast in Waco. I'll be giving a short talk on what Wilsonart International has been doing in social media spaces for the past 18 months or so.
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Last week Google announced it was pulling the plug on Google Wave. When introduced, it was touted by some to be a revolutionary new way to communicate online. Some opined it would replace email, instant messaging and a host of other communication methods. I didn't think it was "all that and a bag of...
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Sometimes we techie types take for granted that certain things need to be done as a part of our web marketing efforts. Because of that, we sometimes neglect to tell others why we do what we do. Once we convince someone they absolutely need a web site, even if their business is small-ish, they...
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TweetThe PubCon folks offered up some great training in Austin, Texas on July 21st. Some excellent speakers were lined up who presented some excellent search marketing information. There were two tracks offered: “SEO: Organic Search Optimization” and “Social Media Marketing.” Jen and I hung out in the Social Media track and weren’t disappointed. I...
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This past weekend during our church 4th of July picnic, I had an opportunity to talk social media marketing with someone who has a different objective than most of us. Rich is not a business person, though he does work in business. Right now he's just "passing through" while he and his wife work...
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Andy Beal is an expert in reputation management on the web. His knowledge on the subject is vast, thoughtful and expert. For that reason it is quite appropriate he should co-author a book (as the subtitle reads) "Monitoring and Managing Reputations Online." He and Dr. Judy Strauss succeeded quite well with their book, Radically...
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The sound of thunder rolling across the area warns of an approaching thunderstorm - and reminds me to talk with you a little about disaster recovery. This is something most people think of only after it's too late. Like buying life insurance or making a will, it's something a lot of people don't like...
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I've been helping a colleague set up a blog which replaces a monthly print newsletter. One of the concerns my colleague had was that some customers who subscribed to the print version of this newsletter are new to blogs and might not know how to get automatic updates. After thinking about how to tackle...
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I've referred to Scott Brinker's blog "The Chief Marketing Technologist" a few times now. Scott has some brilliant ideas on how marketing folks should harness technology and take command of it. Over the weekend, he came out with a brilliant manifesto stemming from his "Rise of the Marketing Technologist" post which I wrote about...
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