Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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Text In Images Is Invisible
5 Random Web Marketing Tips
To celebrate the holidays, I've been offering my friends who are professionals and entrepreneurs some free web marketing consultation. Here, in no particular order, are 5 tips I prepared for one friend who is an attorney and has a web site, blog, Twitter and Facebook presence.
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Intelligence Veterans Make Good Web Marketers
I'm a veteran and I spent half my adult life in the military working in the intelligence field. Because of that, I know the skills needed to excel in that field. I also know those skills can be easily transferred to work in web marketing with just a little training and "unlearning" of some...
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Google Wave – Great Potential For Collaboration
Google Wave is a communication tool which is in an invitation-only beta test mode. It is an interesting application which seems to take the best of email, chat rooms, instant messaging and blogs and combines them into a communicaitons mashup.
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Agile Teams
In today's business environment we often see where employees are asked to more with less - less money, less people, less other resources. Some would be tempted to do less rather than try to keep going. But, in order to stay alive, your company has to stay ahead of competitors. In a small- or...
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Communication is Key – The Funnel Effect
Have you ever been involved in a project where things are running smoothly right up until the end? As the close of the project looms, everyone scrambles to get their piece completed and off to whomever is putting together the final project. Messages are exchanged fast and furiously and communication devolves into a cacophony...
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Communication Is Key
When you're working on a web project in a corporate setting, you will usually work with people from at least one other department. While these opportunities afford an excellent opportunity to learn and grow, sometimes they end up being more tedious than beneficial.
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Marketers: Help Your IT Help You
Errors, glitches, failures and crashes are all very frustrating. This is especially true when you're working on a web site project with your IT Department or other techies. Think about it: you're trying to get the new or updated web site project finished so you can move on to other things and you find...
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The Importance of Being Testy
I'm surprised to find many in-house web shops which don't maintain separate test and live environments. Given the importance of testing and the relative low cost of hardware, it's interesting there are so many who don't bother setting up a separate test network.
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A Good Reason To Get Help With Your Social Media Plan
If you're working in a corporate environment, chances are you wear more than one hat. Regardless of which department you work in, IS or Marketing, if you work with the web effort you probably do many things. All those tasks take time and time is a commodity in short supply these days. That's a...
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