Be That Leader – Presentation From In-House SEO Team Building & Training – PubCon Vegas 2012

Here’s the presentation deck from the In-House SEO Team Building & Training session I participated in at PubCon Vegas 2012 complete with audio voice over …

Here’s the presentation deck from the In-House SEO Team Building & Training session I participated in at PubCon Vegas 2012 complete with audio voice over:

How To Add Rel=Author to WordPress with Thesis Theme

There are a lot of good reasons to add the Rel=Author link tag to your web site. Here is an excellent article which explains the “whys” and one method of adding the Rel=Author tag to the header of your site: Adding the Rel=Author to WordPress by Eileen Lonergan on Search Engine People. Eileen describes a simple and straightforward way of adding this important piece to the HTML header of your site. However, part of the instructions in that piece advised to edit part of the header in the WordPress theme’s code …

There are a lot of good reasons to add the Rel=Author link tag to your web site. I recently read an excellent article which explains the “whys” and one method of adding the Rel=Author tag to your WordPress site: Adding the Rel=Author to WordPress by Eileen Lonergan on Search Engine People.

Eileen describes a simple and straightforward way of adding this important piece to the HTML header of your site. However, part of the instructions in that piece advised to edit the header in the WordPress theme’s code. As I’ve mentioned in the past, there is a better method to modify WordPress if you are running the Thesis theme.

If you’re running Thesis, here some easy instructions to add the Rel=Author link to your WordPress web site:

  • Go read the post on Search Engine People I link to in the first paragraph
  • Review the lesson on how to customize Thesis – if you need a refresher
  • Go to the admin section of your WordPress web site
  • Hover your mouse over the “Thesis” section in the left menu, click on “Custom File Editor”
  • Select custom_functions.php in the box at the top of the page and click the “Edit selected file” button
  • Copy and paste the following code into custom_functions.php:

function add_headerrelauthor() {
echo ‘<link rel=”author” href=”https://plus.google.com/yourgoogleaccountid/posts”/>’;
}
add_action(‘wp_head’, ‘add_headerrelauthor’);

  • Don’t forget to replace “yourgoogleaccountid” with your Google number as described in Eileen’s post.
  • Click the big save button
  • Open up a page of your site and check the source code to make sure your change is working properly

Once you verify the account with Google (again, using the instructions in Eileen’s post), you’re done.

As I’ve written before, customizing Thesis is fairly easy. The real trick is in learning the hooks. In this case, we use the WordPress hook “wp_head” which allows you to make changes to the HTML header.

PubCon Vegas 2012 – The Countdown Begins

PubCon Vegas 2012 kicks off Monday, October 15th and wraps up on Thursday, October 19th. As in recent years, it will be held at the Las Vegas Convention Center. From what I read on their web site, this should prove to be the biggest one ever. Many of the marketing/SEO/Social Media/customer service luminaries whose articles I link to in my Saturday Summaries will be presenting. I always learn a great deal at PubCon, and I’m confident you will, too (well … if you go, that is).

PubCon Vegas 2012

Bonus PubCon Coupon Update: If you’re still on the fence about attending PubCon this year, perhaps this will help you out. Register for PubCon before September 21, 2012 and use this discount code to get 20% off: rc-4804520

PubCon Vegas 2012 kicks off Monday, October 15th and wraps up on Thursday, October 18th. As in recent years, it will be held at the Las Vegas Convention Center. From what I read on their web site, this should prove to be the biggest one ever. Many of the Online Marketing/SEO/Social Media/Customer Service luminaries whose articles I link to in my Saturday Summaries will be presenting. I always learn a great deal at PubCon, and I’m confident you will, too (well … if you go, that is).

You may be thinking to yourself, “That’s three months away.” True, but that time will go by quickly. You need to register, make hotel reservations, get plane tickets (or plan your road trip) – there’s lots to do to get ready.

This time around, I’ll be presenting as part of two panels and moderating a third:

My company, Rockfish, will also be represented by Melyssa St. Michael who will be presenting in three sessions:

I’m looking forward to being there. Last year I met quite a few readers of “The Crossing” and would certainly enjoying meeting some more. If you happen to see me in and around the conference, please stop by and say ‘hi.” Breakfast or Lunch and in the halls between sessions are great times to stop and chat.

Lastly, Dana Lookadoo (another PubCon Speaker) has a great post on the Yo-Yo SEO web site about PubCon I recommend you check out: Tips for Speaking, Moderating & Attending #PubCon 2012

Marketers Learning Tech – Upgrading Your Thesis Install

I have to admit the sad truth that I didn’t completely follow my own advice about completely updating my web site. To be sure, I’ve been running WordPress and plugin updates as they have become available. But, though you probably didn’t notice, I hadn’t updated my Thesis theme install to the latest version. That is, until this past weekend.

It’s been a while since we’ve checked in with you marketers learning tech. How are you doing? I hope you’re still playing around with your web site and still learning.

I have to admit the sad truth that I didn’t completely follow my own advice about updating my web sites. To be sure, I’ve been running WordPress and plugin updates as they have become available. But, though you probably didn’t notice, I hadn’t updated my Thesis theme install to the latest version. That is, until this past weekend.

Between me and my wife, we have 6 web sites which run on WordPress, and 5 of those run the Thesis theme. I decided to undertake the task of upgrading Thesis and prepared myself for a long day of messing around.

I first upgraded the test version of this site. I downloaded the latest version and followed the simple instructions provided on the DIYThemes web site. While it wasn’t a simple “Click here to automatically update” thing like other parts of WordPress, it really wasn’t all that difficult. After rather quickly updating the test site, it took me less than an hour to update the rest of them.

The process is rather simple:

  1. Download the latest version
  2. Back up your configs and the “custom” folder
  3. Upload the new the theme files
  4. Copy your “custom” folder to the new theme files
  5. Log into WordPress and activate the new theme

There are some details you’ll need to check out in the instructions on the web site, but these 5 steps are basically it.

I ran into one small snag on only one site I updated. Here, on The Crossing, I had to set the new theme to use my “MainMenu” as the main menu. A small glitch, really. And it was easily fixed.

So, if you haven’t been updating your software, now is the time to do it.

Homework:

  • Check your web site and make sure your WordPress install, plugins and themes are all up to date. Even if you don’t use them, the code is on there and needs to be maintained. If you’re not using a plugin or theme, delete it.

Don’t Stop Communicating

This past Thursday’s PubCon keynote was a panel discussion between Topher Konan (CNN.com’s SEO Coordinator), Jeff Preson (SEO Manager for Disney) and Alex Bennert (In-House SEO for the Wall Street Journal). It was quite a lively discussion about different issues facing in-house SEOs in large organizations.

I had Journey’s “Don’t Stop Believin'” (Amazon affiliate link) as my ear worm today – the title of this post is inspired by it.

This past Thursday’s PubCon keynote was a panel discussion between Topher Konan (CNN.com’s SEO Coordinator), Jeff Preston (SEO Manager for Disney) and Alex Bennert (In-House SEO for the Wall Street Journal). It was quite a lively talk about different issues facing in-house SEOs in large organizations.

One stand out comment was Jeff’s mention that everyone involved in the web efforts need to be at every meeting. His comment was very well received by the people in attendance. I was certainly glad to hear him say it, as that idea is something very important to me. It’s something which I stressed during my In-House SEO presentation on Tuesday. In the context of my talk, it was about the importance of marketers being constantly in touch with their IT counterparts.

What I said was something  like …

“If you treat your IT folks as an afterthought, guess what? They’ll treat you as an afterthought.”

Constant and consistent communication is important for several reasons:

  • It helps maintain lines of communication which can otherwise get lost
  • It helps build those relationships needed for smooth cooperation
  • Both sides of the team learn from each other
  • Both sides of the team learn each other’s abilities, strengths and weaknesses
  • It makes working life just that much more pleasant

Remember that web marketing success means success for the entire organization. Although you may not see the need to communicate across departments on a consistent basis, that need is there. Keep in contact, even when you don’t feel like it. Make time to talk to those who have a hand in all pieces of your web marketing strategy, no matter how small their role may be. In the long run, everyone wins when you do.

Oh, and this applies to outside contractors, too!