Another week goes by and another grouping of news from the online marketing world is ready. Among the stories that caught my attention during the week of April 27-May 1, 2015 were some that covered news about the Google/Twitter agreement, Google search, a new Facebook offering, some online reputation management news and a piece on leadership by Marty Weintraub …
Several years ago, I wrote about what I consider leadership genius from Marty Weintraub. The way he runs his business should be an inspiration to business leaders everywhere. This week on the aimClear blog, Marty shared some thoughts on how he has adjusted the main philosophies of aimClear to account for a growing and changing world. Self-assessment and reassessment of business goals and philosophies are important for a leader. It’s key to growth, not only of the business but on a personal level as well. This are certainly worth reading.
- The Twitter “firehose” will soon be turned on in Google searches. How this will be implemented and shown to Google users is not known just yet. There are also signs that Twitter data is starting to show in spotlight searches in Apple iOS and OSX. Martin Beck has the scoop on Search Engine Land: Twitter’s Full Google Search Integration Is Coming In May
- Facebook added two new features to its Messenger service that allows for searches within the app as well as easy-to-use video chat. This bulking up of of Messenger is obviously an attempt to hit Google and Microsoft users with competing services to G+ video chat and Skype. Debbie Miller brings us the news on Search Engine Journal: Facebook Introduces “Hello” and Video Calling for Messenger
From the world of online reviews, Wendy Davis on MediaPost tells of a bipartisan bill introduced in the U.S. House of Representatives that is aimed at protecting those who review businesses online. In essence, the bill makes it illegal for businesses to require non-disparagement clauses in contracts with customers as well as those that force customers to transfer copyrights of any online reviews to businesses. You can read more about it here: New Bill Aims To Protect People’s Right To Post Reviews
I completely understand the desire to protect consumers in the area, and I completely disagree with businesses trying to quash honest reviews with these tactics or through lawsuits. I am also very disappointed that this type of legislation is considered necessary. Businesses need to realize that the best way to deal with negative reviews is by providing the best products or services possible and by taking care of things on those occasions when things don’t go as intended. If you have to force people to not write reviews, you have some fundamental problems with your business that need to be corrected or you will eventually go out of business.
There was a pretty lively discussion between me and Rockfish colleague Steve Plunkett regarding Expedia’s use of emoji in title tags as a way to increase click-through rates from organic search. We’ve all seen studies that show images do have a positive effect on click throughs, so this seems like a great idea. You can read all about it in this Search Engine Land piece by Barry Schwartz: 🏨 💺 Expedia Adds Emoji To Its Title Tags To Increase Click Through Rates In Google
On Search Engine Roundtable, Barry Schwartz shared some great information about a Google test going on in Indonesia that “strips down” heavy content to speed up download times when slower mobile connections are happening. Exactly how Google is doing this is open to conjecture. It is an interesting idea, and one that might spread to mobile searches around the world. It’s another great reason to make sure you mobile experience is as good as can be, including with scaled down graphics to help ease data congestion. Read more here: Google May Strip Down Your Web Page On Slower Connections
Is the job market in the online world still hot? You bet it is! Check out this piece on Inbound.org by Dharmesh Shah: The Top 14 Skills In The Red Hot Market For Marketing Jobs