Godin starts out Linchpin: Are You Indispensible? (Amazon Affiliate link) insisting everyone is a genius, though, perhaps, not in the “genius” way we think of Einstein, Hawking or other Nobel Prize winners. He stresses, though, that everyone is a genius in their own way. Each of us has something in us which makes us...
Read more »
Tags: Book Reviews, Books, customer service, leadership, marketing, Reading, social media, team
Posted in Book Reviews | 2 Comments »
Lead Like Ike - Ten Business Strategies From the CEO of D-Day tells the story of Operation Overlord from the time General Dwight D. Eisenhower was appointed leader of the effort to wrest control of Europe from Nazi domination, with the story carrying through to Ike's eventual stint as 34th President of the United...
Read more »
Tags: Book Reviews, leadership, team
Posted in Book Reviews | 1 Comment »
Potential customers look for signs of your competence and importance to distinguish you from your competitors. The key is to find out what they look for in order to best communicate this to them - and it might not be what you think it is.
Read more »
Tags: brand, communications, leadership, marketing
Posted in Web Marketing | Comments Off
Those who have served in any of the armed forces know teamwork. Some may not do it well, but they know about it because it's stressed from day one. Let me share a great lesson I learned while attending a leadership school during my time in the U.S. Army.
Read more »
Tags: communications, leadership, team
Posted in General Tips | 2 Comments »
I've referred to Scott Brinker's blog "The Chief Marketing Technologist" a few times now. Scott has some brilliant ideas on how marketing folks should harness technology and take command of it. Over the weekend, he came out with a brilliant manifesto stemming from his "Rise of the Marketing Technologist" post which I wrote about...
Read more »
Tags: in-house, leadership, marketing, sem
Posted in In-House | 2 Comments »
As part of my participation in Thomas Nelson's BookSneeze book blogger program, I recently received a copy of John Maxwell's "Everyone Communicates Few Connect." I've only just started it, but I find it to be quite compelling already.
Read more »
Tags: Books, brand, communications, leadership, Reading, social media
Posted in Web Marketing | 3 Comments »
My wife and I attended Dave Ramey’s EntreLeadership 1-Day seminar in Dallas on March 11th. This is an intensive series of lessons which is a highly condensed version of his 5-day intensive EntreLeadership Master Series.
Read more »
Tags: communications, Dave Ramsey, leadership
Posted in General Tips | 3 Comments »
I'm a veteran and I spent half my adult life in the military working in the intelligence field. Because of that, I know the skills needed to excel in that field. I also know those skills can be easily transferred to work in web marketing with just a little training and "unlearning" of some...
Read more »
Tags: analytics, in-house, leadership, marketing, sem, social media, team
Posted in In-House, Web Marketing | Comments Off
The subtitle reads "Turn adversity into advantage in business and life." This succinctly covers the purpose and aim of the book: to help the reader adapt and overcome to succeed in life.
Read more »
Tags: Book Reviews, brand, leadership
Posted in Book Reviews, General Tips | 2 Comments »