I needed to pick up something on the way home, so I stopped in one of the local mass merchandisers. I quickly found the item I needed and headed to the checkout. No line, wonderful! "Seek and destroy shopping at its best," I thought to myself, "in and out in less than five minutes."...
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I noted an interesting parallel in the reasons given by some who feel participating in social media is not worth the effort because it's a fad which will fade away. The reasons they give are the same given by those whom I courted in the late 1990s as customers of my web design...
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A few months ago I expressed the opinion that small, local businesses do need a web site. I lamented the fact that I could not find my local mechanic's phone number on line because they don't have a web site. I did end up getting my car fixed there, but it still bugged me...
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A few weeks ago I was discussing with some colleagues how a social media program fits into the larger scheme of web marketing. I wanted to draw out a diagram, but the office where we were meeting didn't have a white board and I didn't have time in the course of the conversation to...
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Dave Ramsey's organization is very social media savvy. Whether he personally directs this or not, I do not know. What I do know is that he has surrounded himself with some very talented and knowledgeable people who have taken social media marketing and set a high standard for those who wish to follow.
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If you are looking to succeed in getting your message out online then "Trust Agents" is a must read. If you are still skeptical about web marketing, and social media marketing in particular, then you owe it to yourself to read the words of Brogan and Smith to see what you might be missing....
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Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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I've written a few times about how companies can and should do customer service better. Now I think it's time to look at it from the other perspective: How the customer is many times at least partly responsible for how they are treated. How might your attitude as a customer towards those who are...
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A couple weeks ago I was discussing web marketing initiatives with a colleague. We came to the startling conclusion that good web marketing, especially in the social media space, is really just good customer service. Well, it was startling to me because I never thought about it quite in those terms. But, it is...
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There's an old phrase I remember as a kid: "Truth In Advertising." It's a concept which tells those of us who do advertising (or marketing or customer service) that we need to be truthful in what we tell people. Exaggerations, blame shifting, cover ups and outright lies are not acceptable to the public.
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