I noted an interesting parallel in the reasons given by some who feel participating in social media is not worth the effort because it's a fad which will fade away. The reasons they give are the same given by those whom I courted in the late 1990s as customers of my web design...
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A few months ago I expressed the opinion that small, local businesses do need a web site. I lamented the fact that I could not find my local mechanic's phone number on line because they don't have a web site. I did end up getting my car fixed there, but it still bugged me...
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A few weeks ago I was discussing with some colleagues how a social media program fits into the larger scheme of web marketing. I wanted to draw out a diagram, but the office where we were meeting didn't have a white board and I didn't have time in the course of the conversation to...
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If you are looking to succeed in getting your message out online then "Trust Agents" is a must read. If you are still skeptical about web marketing, and social media marketing in particular, then you owe it to yourself to read the words of Brogan and Smith to see what you might be missing....
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Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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A couple weeks ago I was discussing web marketing initiatives with a colleague. We came to the startling conclusion that good web marketing, especially in the social media space, is really just good customer service. Well, it was startling to me because I never thought about it quite in those terms. But, it is...
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It was described by participants as a "train wreck," a "car wreck" and likened to watching a slasher film. No matter how you describe it, the incident was ugly and an example of how not to do things.
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To celebrate the holidays, I've been offering my friends who are professionals and entrepreneurs some free web marketing consultation. Here, in no particular order, are 5 tips I prepared for one friend who is an attorney and has a web site, blog, Twitter and Facebook presence.
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There are still a lot of people out there who hold the opinion that it's best not to get involved in social media on the web because it might be a fad. They hesitate to invest time and money into something which they feel might not be around for too long. Although their logic...
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I'm a veteran and I spent half my adult life in the military working in the intelligence field. Because of that, I know the skills needed to excel in that field. I also know those skills can be easily transferred to work in web marketing with just a little training and "unlearning" of some...
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