Sometimes we techie types take for granted that certain things need to be done as a part of our web marketing efforts. Because of that, we sometimes neglect to tell others why we do what we do. Once we convince someone they absolutely need a web site, even if their business is small-ish, they...
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Tags: analytics, in-house, marketing, sem, seo
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TweetThe PubCon folks offered up some great training in Austin, Texas on July 21st. Some excellent speakers were lined up who presented some excellent search marketing information. There were two tracks offered: “SEO: Organic Search Optimization” and “Social Media Marketing.” Jen and I hung out in the Social Media track and weren’t disappointed. I...
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Tags: analytics, brand, facebook, in-house, marketing, PubCon, seo, social media, twitter
Posted in Web Marketing | 4 Comments »
Yesterday evening Jen and I headed down to Dave & Buster's in Austin for the Austin Internet Marketing Meetup featuring Brett Tabke of Webmaster World and PubCon. Brett spoke for about an hour around social media SEO and protecting your web efforts from rogue SEO tactics.
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Tags: Foursquare, marketing, PubCon, sem, seo, social media
Posted in Web Marketing | 1 Comment »
Andy Beal is an expert in reputation management on the web. His knowledge on the subject is vast, thoughtful and expert. For that reason it is quite appropriate he should co-author a book (as the subtitle reads) "Monitoring and Managing Reputations Online." He and Dr. Judy Strauss succeeded quite well with their book, Radically...
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Tags: analytics, blog, Book Reviews, brand, in-house, marketing, sem, seo, social media
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This past weekend I attended a dinner at the home of some friends of mine. There were people there I didn't know, so it was a fun evening of meeting new people. Over the course of our conversation after dinner, one of the ladies in attendance described to us the problems her parents were...
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Tags: html, in-house, marketing, sem, seo
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The final day of PubCon South 2010 went very well. All the sessions I attended were very good, and I learned a lot from them - unless I'd already figured something out on my own and then what I figured out was confirmed. The lunch was very good today. Also, during both session days,...
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Tags: analytics, brand, community, facebook, marketing, PubCon, sem, seo, social media, twitter
Posted in Web Marketing | 4 Comments »
PubCon South 2010's sessions kicked off today with a keynote address by Scott Stratten, president of Un-Marketing.com. Scott gave an excellent talked entitled "Social Media: We Have to Talk." It was an excellent presentation giving Scott's ideas of what Social Marketing (but, please don't call it that) is - or rather - should ...
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Tags: analytics, brand, communications, customer service, facebook, in-house, marketing, PubCon, sem, seo, social media, twitter
Posted in Web Marketing | 1 Comment »
A coworker and I are attending PubCon South in the Dallas suburb of Richardson this week. Yesterday was the PubCon Classic, a social mixer where one has the opportunity to meet and greet. And we met some people who are doing some interesting things in web marketing.
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Tags: in-house, PubCon, sem, seo, social media
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Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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Tags: in-house, marketing, sem, seo
Posted in In-House, Web Marketing | Comments Off
To celebrate the holidays, I've been offering my friends who are professionals and entrepreneurs some free web marketing consultation. Here, in no particular order, are 5 tips I prepared for one friend who is an attorney and has a web site, blog, Twitter and Facebook presence.
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Tags: blog, in-house, marketing, sem, seo, social media
Posted in In-House, Web Marketing | 2 Comments »