I'm the guest speaker for the August meeting of the Social Media Breakfast in Waco. I'll be giving a short talk on what Wilsonart International has been doing in social media spaces for the past 18 months or so.
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Last week Google announced it was pulling the plug on Google Wave. When introduced, it was touted by some to be a revolutionary new way to communicate online. Some opined it would replace email, instant messaging and a host of other communication methods. I didn't think it was "all that and a bag of...
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Godin starts out Linchpin: Are You Indispensible? (Amazon Affiliate link) insisting everyone is a genius, though, perhaps, not in the “genius” way we think of Einstein, Hawking or other Nobel Prize winners. He stresses, though, that everyone is a genius in their own way. Each of us has something in us which makes us...
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Lead Like Ike - Ten Business Strategies From the CEO of D-Day tells the story of Operation Overlord from the time General Dwight D. Eisenhower was appointed leader of the effort to wrest control of Europe from Nazi domination, with the story carrying through to Ike's eventual stint as 34th President of the United...
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Those who have served in any of the armed forces know teamwork. Some may not do it well, but they know about it because it's stressed from day one. Let me share a great lesson I learned while attending a leadership school during my time in the U.S. Army.
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I've been helping a colleague set up a blog which replaces a monthly print newsletter. One of the concerns my colleague had was that some customers who subscribed to the print version of this newsletter are new to blogs and might not know how to get automatic updates. After thinking about how to tackle...
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I recently read a very insightful article by Julie Hunt, an Austin, Texas based consultant, entitled "I have a confession to make: I am a Hybrid." In this article, she describes the importance of having people in key positions who are able to understand and manage collaborative efforts because they are not stuck in...
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In my professional life, I often find myself in the role of a learner and that of a teacher - sometimes at the same time. In the corporate environment, I work with many disparate groups from those leading manufacturing areas to (of course) those in marketing. The times I find most rewarding are when...
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In these days of tight schedules and high workload demands, efficiency is critical. The better you prepare your end of the web project, the happier your IT counterparts will be - and the quicker you can get your joint project completed. When you're working on a joint project with your IT folks, here are...
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I recently read an article by Scott Brinker on his Chief Marketing Technologist blog entitled "Rise of the Marketing Technologist" which really caught my attention. In this article, he advocates Marketing Departments having someone on staff which Scott calls the "Chief Marketing Technologist" (CMT). Rather an adding another layer of management, this person would...
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