Here are some articles which caught my attention during the week of March 5-9, 2012 covering such topics as leadership, social media, SEO, blogging, online privacy, IT security and much more …
Sunday Bonus – Most of the interesting posts come during the work week, with this great piece by Dixon Jones being an exception. This was certainly worth reading through: Some stuff about Google’s Crawler
- Monday morning found this great Alex Knapp leadership piece on Forbes.com for all the Trekkies (and everyone else, too): Five Leadership Lessons From James T. Kirk.
- We don’t talk about security stuff nearly as much as we should here. Along those lines, there was a lot of buzz today about the Pwn Plug – a device which could be a wonderful security tool or your worst nightmare depending on how it’s used. Check out this piece by Robert McMillan on ars technica: The Pwn Plug is a little white box that can hack your network
- On the Google front: As a verified site owner, you can now share data from Google Webmaster Tools with others without giving them administrative access as well. Check out Safely share access to your site in Webmaster Tools by Jonathan Simon on the Google Webmaster Central Blog
- Neil Patel has some great advice for blogging on the SEOmoz Daily SEO Blog: 12 Things That Will Kill Your Blog Post Every Time
- Dave Cutler has a great interview with Aaron Strout about how to hire people using social media: Social Media in the Hiring Process With Aaron Strout
- On Conversation Marketing, Ian Lurie shares 10 ways NOT to break up with a client. This goes very nicely with the story of a vendor who chose the wrong way to react to not being hired for a job. The Golden Rule certainly applies in both situations.
- Matt Curtin shared a funny video from the startup DollarShaveClub.com. I like the way they introduce the product and the fact that they provide a simple solution to a sometimes vexing problem – overpriced shaving stuff. I have a friend who switched to a straight razor to save money – I’m not sure I was to go there. DollarShaveClub seems to have a better idea for me.
- There’s been a bit more buzz going around about hiring managers wanting to look at private Facebook profiles. In the past they asked for passwords. Now they are asking for prospective employees to log onto their Facebook accounts while someone looks over their shoulder. I have to say, I really don’t like this practice and probably wouldn’t work for someone who required it. On the other hand, for some sensitive positions, I can see where it might be perceived as necessary. Charlie Osborne has a very good article about this topic on ZDNet: Employer vs Facebook: Is there a point to privacy settings?
- On Conversation Marketing, Ian Lurie reminds us of the importance to differentiate ourselves from our competitors rather than compete in the “race to the bottom” in Marketing hubris will get you killed
- From the “Customer Service Excellence” Department comes a story about great service in Chicago by Amber Naslund on her Brass Tack Thinking Blog: The Simple Complexity of Outstanding Customer Service
- When talking about mobile apps, I always ask just one question: “Why?” That gets people thinking that there might be alternatives. Ian Lurie takes this just a little further in this Conversation Marketing piece: 12 questions to ask before you build an app
- There’s a new Pew poll out indicating that the majority of consumers don’t like their search results tracked. Cynthia Boris has analysis of this on Marketing Pilgrim: The Vast Majority of Search Users Say No to Tracking
- Ah, the eternal question: Where Should In-House SEO Reside? If you’ve read around the Crossing long enough, you know I believe it should be in the Marketing Department. According to research presented by Bob Tripathni on Search Engine Watch, most others agree.