The Saturday Summary – 2/4/2012

Here’s a rundown of articles which caught my attention during the week of January 30 though February 3, 2012 covering topics such as SEO, Online Reputation Management, blogging, security, social media, mobile web, marketing technology and more …

Monday

• Geoff Kenyon has some some advice on anchor text in links on SEOmoz’s Daily SEO Blog: Anchor Text Distribution: Avoiding Over Optimization
• On Avinash Kaushik’s Occam’s Razor blog is a very handy article with 8 ways to better use Google Analytics: Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
• Joe Hall got a great discussion going on his Google+ page about Google’s speed in indexing versus when those updates affect the SERPs by asking a Question to the SEO Community
• Marketing Pilgrim had three great articles today:
• Frank Reed discusses some new information about blogging numbers declining among larger companies: Blogging Declines in Inc. 500 Survey - seems like this opens up more opportunities for others
• In another piece by Frank, there is news about some of the internet biggies getting together to fight phishing: Nothing Like a Phishing Trip to Bring Enemies Closer
• Cynthia Boris share a couple of great stories about local communities coming together to help small businesses keep going: And Now for the Good News: Communities Ban Together to Save Local Shops

Tuesday

• Aleh Barysevich asks the question Will 2012 Become the Year of Mobile SEO? on Marketing Pilgrim. Here’s a hint: if you don’t have a mobile web strategy, you better get one – and quick!
• To follow up on that thought, Alan K’necht passed along this piece by CBC News showing that 52% of shoppers use mobile devices to assist in their purchase decisions: 52% use cellphone to help in purchasing decisions
• A couple weeks ago I wrote about how a job seeker’s online reputation can hurt their employment search. Jennie Loev shared this Steve Rothberg piece on CollegeRecruiter.com showing it goes both ways: 66% of Job Seekers Lose Interest Due to Poor On-line Reputations of Employers
• Eric D. Brown would rather work with clients who are proactive and tells why on his blog: Do things when you should…not when you have to

Wednesday

• Dave Murr shared this Jay Baer piece on iMedia Connection with some great tools to help your social media efforts: 9 social media hacks you need to embrace now
• On Monday I noted the article showing a decline in blogs, which I opined would open up more opportunities for others. Lisa Barone shares her thoughts along those lines on Outspoken Media: Why You Want To Be the Last Blog Standing
• On the Church of the Customer Blog, Jackie Huba shares some data showing people trust real people in social media: People trust people
• Marty Weintraub offers up some SEO-related blogging strategy wisdom on the aimClear Blog: Puppy Mill Upchuck To Superstar Articles: Setting Realistic Content Marketing KPIs!
• Cynthia Boris has some interesting news on the QR Code front on Marketing Pilgrim. This one involves the time-honored tradition of reading the back of cereal boxes: The Future of Cereal Packaging Includes a Digital Surprise

Thursday

• As marketing technology (and the Marketing Technologist) becomes more developed, it’s natural to start hearing about more IT-like concepts coming forward. Scott Brinker shares one such example on his Chief Marketing Technologist Blog: Marketing as an object-oriented program?
• On the Unmarketing Blog, Scott Stratten shares a Bud commercial made for Superbowl viewers in Canada: How Budweiser Just Won The Superbowl and the Internet. It struck a chord with me as a fan of hockey. There is some great debate in the comments, too.

Friday

• Another item shared on the Chief Marketing Technologist Blog, Scott Brinker links to a quick interview he did with Bertil Snel about the rise of the Marketing Technologist: 3-minute interview: why marketing technologists now
• From the “Reputation Management Nightmare” Department I offer this piece shared by Giovanni Gallucci, Our Horror Story with Continental PetSafe by Richard. This is already being compared to the “United Breaks Guitars” story, except that it involved a dog. I suspect we’ll be seeing more on this story as time goes on.